I went to see TsuShiMaMiRe in San Francisco last night (my eleventh time seeing them), and they were ON FIRE.
It was one of the best shows I've seen from them, and that's saying something. I exercised enormous restraint at the merch table, but even so, I bought $85 worth of stuff. I'll have to post a photo of my haul later.
I find it difficult to comprehend why they're not hugely popular. After last night's show, my friends and I were talking to a woman who had just seen them for the first time, and she said it was the best show she'd EVER seen. When I saw ATARASHII GAKKO! last week, they had sold out the Regency Ballroom (capacity 1400), and they're scheduled to play Budōkan in January. Meanwhile, TsuShiMaMiRe are playing
as an opening act at Bottom of the Hill (capacity 350). And it's not like they're newbies in the business: they've been active for 24 years and have played at least 11 shows in the Bay Area since 2004.
On the plus side, the fact that they still play at small clubs has the benefit of making it so much easier to interact with them. My friends and I are regulars at their Bay Area gigs (we've all seen them in Japan, too), and when they saw us before the show last night, all of them gave hugs to all of us. You think that would ever happen at an ATARASHII GAKKO! concert, even with a VIP ticket? Not. A. Chance. In. Hell.