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321BreakinOut wrote:Eripon was working the HELL out of that performance !!!

[Billboard Japan] To the girls who are praying for everyone “To learn about the current Morning Musume”
Special Translations | By Estrea | September 4, 2013



It was a really long time. To have waited for Morning Musume to come up with two consecutive #1 singles (11 years), to once again see them appear on Music Station (6 years), to have waited for them to deliver cutting-edge music like that of Wagamama Kinomama Ai no Joke/Ai no Gundan to make a magnificent return to the idol scene (impossible to gauge). How long have the many members over the years striven, how hard have they slogged, just so that the public could “get to know the current Morning Musume”; to have continued smiling despite physical and mental exhaustion, only to find their youth gone as graduation looms, and then entrusting their legacy to the next generation. Do you have any idea?



In recent years, Morning Musume has adopted EDM (Electronic Dance Music) as their style, which in itself was a groundbreaking step for idoldom; and with the introduction of increasingly complex formation dance in combination with the new sound, they are achieving the highest levels of artistry in the current idol movement. To borrow the words of one of the former leaders, “we are striving for a cool Morning Musume”; and even Matsuko Deluxe commented on them saying “These girls are doing something really incredible”; but we want you to remember that this incredible Morning Musume is the result of the hopes and dreams of the members that came before them.



Morning Musume’s direction is decided by the producer and the staff, along with occasional discussions with the members themselves, but if one day that member had not opposed that idea, if they had not appealed to the rest of the members while in tears, if they hadn’t given body and soul to deliver the best possible performance…along with all the other episodes that the world would never know about, the number of times history was changed by the strong will of the members is innumerable. The reason why this current Morning Musume, this group with an average age of 16 years old, is able to deliver unbelievable levels of performance ability is a result of them clinging on fiercely to the hard work and legacy left by all those who have gone before them.



Wagamama Kinomama Ai no Joke (MV): http://bit.ly/14LPPO4

Ai no Gundan (MV): http://bit.ly/19Bhc5D



Their individual vocals and dance skills are still in the process of evolving and improving, but even if you remove one of them from the equation, their sound has caught on as the foremost trend right now; their appearance is in no way inferior as a group, and as for their performance ability, their current 54th single has hit an all-time high. Even taking into account the long history of Morning Musume, I wonder if there has been any lineup that has hammered out a “cool Morning Musume” quite like this one.



To the girls who have been hoping for people “To learn about the current Morning Musume”, only God knows whether or not the current single can achieve that 3rd consecutive #1 position, but I would like you to take pride in how far Morning Musume has come.



[Article by Hiraga Tetsuo]

*Note: This was written before the Oricon #1 was confirmed.

MarioYaguchi wrote:[youtube]_HvMFEqTlUo[/youtube]

Lisa wrote:new yellow text translated

"Gone is the Morning Musume。 you once knew.
We’ll improve both ourselves and idol world.
It’s an evolution resulted from 16 years long process, not the change that happens abruptly.
10 girls who met by chance to become the 10 girls of destiny.
We won’t give up on becoming the cutest and the coolest.
We’ve become strong enough to carry everyone’s expectation.
The girls who admire that era, are now trying their best to surpass it.
We’ll always stand up no matter what, both in life and idol world.
To stay freshest.
To be the best.
To be the most beloved.
It’s still way too early to decide if we’re finally back to our finest time yet.
Shall we go, then?”

credit crimsonsheddr

-- *1 *2 *4 *1 *2 *3　　**1　144,061　144,061
*4 15 16 18 *4 *7 *5　　*12　*12,340　156,401
18 48 46 48 49 47 **　　*50　**1,428　157,829

Anican R YanYan magazine vol.9